New Year Site Clean-Up

As we ring in a new year you should make a website review your new year’s resolution. It’s like cleaning out the closet. Make sure it covers all your hottest topics and goals for 2014. Know what’s working and remove what is not. Create more engagement with your site visitors and have a compelling call to action (your “click here” button, or “order now”).

NO website is timeless!

If you don’t get the visitors you think you should, consider outside factors like search engine technology that may have changed. Hire a search engine optimization (SEO) guru to assist you. Then, have a few friends review your site for critique. Only when they say, it can’t get any better than that you can sit back and relax for a minute.

new year website


End of Year Website Check

Within a few days it’s a new year. If you already have a website live on the Internet then perhaps you might wish to update it.  When doing so, check for outdated information, update all dates, which also includes your copyright line at the bottom of each page and check for errors and typos.  Here is the golden rule:

Don’t damage your brand and lose money by taking a lax approach to figures, spelling and grammar.

Your website is your online business card. Your business card represents YOU and your voice on the Internet. Missed website typos may spell lost business. They might easily escape you, but chances are prospective customers will spot them! Check out the below image. Did you notice the  typos that would eat away at our legitimacy? There are two.

Your website is your online busineness card.
Spot 2 typos that would eat away at our credibility.
Here is a great article:

Christmas Greetings 2013

We are enjoying the Advent season! Advent is a four-week season leading into the Christian celebration of the arrival of Jesus Christ, in whom Christians believe God to have taken human form to live on earth, even suffering by the hand of men to prove God’s love and promise that death is not the end of human existence.

Christmas 2013 greetings.
Christmas lies just ahead!
Rosie Binsfield
Rosie Binsfield deer

Trail Horse Rider Website

trail horse riders
Trail horse riding in Massachusetts

We developed the Trail Horse Rider website, dedicated to all trail horse riders, whether just starting the journey with a very first horse or reaping the rewards of years of experience on well ridden horses and trails. Well illustrated with horse care and riding photos, it features my own experiences and views about riding safety, responsible horsemanship, tack, horse boarding, barn safety, equine first aid and how to safely navigate the trails. You can see it at

Masconette Farm Website

Masconette Farm, East Longmeadow, MA
Masconette Farm sign

We updated an existing website created by KLU Design belonging to John Ferrero of Masconette Farm, a horse boarding and training facility in East Longmeadow, Massachusetts. We organized the pages, optimized content and images to better describe the facility’s services to potential customers. You can see it at